Dribble the white, creamy truthiness into your mouth

In case you're not as obsessive about keeping up with the semiotic language of TV commercials or the disgusting condiments they attempt to sell, let me catch you up: several months ago, Miracle Whip - the inedible shit found in salads and sandwiches prepared by people with severely impaired taste buds - introduced their "Don't be so Mayo" ad campaign, which features a group of fun-loving youths dancing on a rooftop, laughing, and enjoying sandwiches made with the tangy zip of Miracle Whip and, I can only assume, some kind of amphetamine cocktail.
A somewhat laughable attempt to associate it's brand with fun and youthful rebellion, the campaign did a fantastic job of mocking itself without the aid of a comedic professional. That didn't stop Stephen Colbert.

The Mayo-lution Will Not Be Televised

One would think that the Miracle Whip people would just ignore this while secretly being thoroughly cowed by his satire. But no, a marketing opportunity is a marketing opportunity, and they fired back by running the following spot on his program:



Well, that's just fucking brilliant. Couldn't tell if I was being sarcastic? Honestly, neither could I. On the one hand, I actually love the line "now here's some cool people dancing." On the other, as the target of their ads, I feel kind of guilty that their fake irreverance - in the form of non-sequiturs couched in a fake feud with one of the most metatextual personalities on TV - is resonating with me. Then again, nothing could make me eat that rotten crap, so I think I'll sit back and laugh for reasons I don't completely understand, just this once.