In case you're not as obsessive about keeping up with the semiotic language of TV commercials or the disgusting condiments they attempt to sell, let me catch you up: several months ago, Miracle Whip - the inedible shit found in salads and sandwiches prepared by people with severely impaired taste buds - introduced their "Don't be so Mayo" ad campaign, which features a group of fun-loving youths dancing on a rooftop, laughing, and enjoying sandwiches made with the tangy zip of Miracle Whip and, I can only assume, some kind of amphetamine cocktail.
A somewhat laughable attempt to associate it's brand with fun and youthful rebellion, the campaign did a fantastic job of mocking itself without the aid of a comedic professional. That didn't stop Stephen Colbert.
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